10% Nano-Hydroxyapatite Whitening Toothpaste
Built on nano-hydroxyapatite (n-HA) — the NASA-developed mineral your enamel is made of. Gently polishes and remineralises for a brighter, healthier smile, with no fluoride and no harsh abrasives. 2 full-size tubes.
- 10% n-HA — formulated at 10% for a reason
- Strengthens enamel & reduces sensitivity
- Radiant mint flavour, clean ingredients
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The mineral your enamel is made of.
Nano-hydroxyapatite (n-HA) was originally developed by NASA to rebuild astronauts' bone and enamel in zero gravity. At a full 10% concentration, our formula deposits these enamel-identical particles onto the tooth surface — filling micro-defects, polishing away stains and strengthening enamel from the outside in. No fluoride needed.
Made with purposeful ingredients.
Nano-Hydroxyapatite
Developed by NASA, the mineral found in enamel — it replenishes minerals and supports enamel health.
Coconut Oil
A natural tooth whitener used the world over for its ability to hydrate and replenish.
Dead Sea Salt
Packed with calcium, magnesium and potassium — key minerals that help balance and restore.
Lemon Peel Oil
Citrus has lifted stains for centuries; we use the non-acidic peel oil, rich in vitamins and antioxidants.
Xylitol
A non-GMO sugar substitute from birch trees that helps reduce cavities — and tastes great.
Clean ingredients, clinically tested.
Dead Sea salt, coconut oil and aloe vera, combined and then clinically tested to deliver results you can see and feel. A gentle, enamel-conscious formula that cleans and polishes without harsh abrasives — and a radiant mint flavour for whole-mouth freshness.
Why n-HA wins
Your daily routine.
Brush
Use a pea-sized amount morning and night, just like your normal toothpaste.
Remineralise
The 10% n-HA bonds to enamel, filling micro-defects and lifting surface stains.
Smile
A visibly brighter, stronger smile within a couple of weeks — no sensitivity.
Love it, or your money back.
Give it a full 30 days. If your smile isn't brighter and healthier, we'll refund you — every cent.
Questions, answered
Yes. It's gentle, peroxide-free and free of harsh abrasives, so it's designed for twice-daily use — including on sensitive teeth.
Very. n-HA is the same mineral your enamel is made of, so it remineralises and strengthens the surface rather than stripping it like abrasive or acidic formulas.
Most people notice a brighter, smoother smile within 1–2 weeks of twice-daily brushing, with results building over time.
It strengthens enamel, helps reduce sensitivity, supports a healthy mouth and leaves long-lasting fresh breath.
Ideal — it's peroxide-free and remineralising, so it brightens without the zings that peroxide whiteners can cause.
A full 10% of NASA-developed nano-hydroxyapatite plus clean ingredients (Dead Sea salt, coconut oil, xylitol) — no fluoride, no SLS, no peroxide.
Most rely on abrasives or peroxide that can wear or irritate enamel. This remineralises and polishes gently, for whitening that actually improves your teeth.
100,000+ five-star smiles
I've used whitening toothpastes for years and most made my teeth ache. This one doesn't — no sensitivity at all, and they look noticeably brighter after about two weeks.
I wanted to get off fluoride but nothing whitened. The 10% nano-hydroxyapatite is the real deal — smoother, whiter teeth and a clean mint taste that isn't overpowering.
Brought it to my cleaning and my hygienist was impressed — less plaque and my enamel looked healthier. The 2-pack lasts ages too. Reordering for the whole family.